Associate Marketing & Brand Manager

USEFULL is the only 100% plastic-free, tech-enabled, and returnable takeout solution designed for college and  university campuses. Students and employees check out a container when they take their meal to go, and check it back in to be washed. The campus saves 20-50% in cost over single-use, and the USEFULL solution has a 99+% return rate, which is a great circularity win and sustainability story.

We are looking for a marketing and brand manager to continue to hone the voice of the brand to generate sales leads and build brand awareness. You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world. Key responsibilities will include:

  • Analyze brand positioning and consumer/market insights

  • Shape and communicate our vision and mission

  • Own and execute weekly social media posts, blog content, newsletters, marketing emails, etc. 

  • Copywriting for the website and other publications 

  • Translate brand elements into plans and go-to-market strategies

  • Lead creative development to motivate the target audience of college and university decision-makers to “take action”

  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs

  • Monitor market trends, research consumer markets and competitors’ activities

  • Oversee new and ongoing marketing and advertising activities, including on-campus marketing in partnership with clients

  • Monitor product distribution and consumer reactions

  • Align the company around the brand’s direction, choices and tactics

  • Demonstrate our products, technology, and services to potential clients and provide product education.

  • Some travel to customer sites and participation in launches

Qualifications:

  • 2-4 years proven working experience in marketing and brand management

  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives

  • Experience in identifying target audiences and devising effective campaigns

  • Excellent understanding of the full marketing mix

  • Strong analytical skills partnered with a creative mind

  • Data-driven thinking 

  • Outstanding communication skills - writing skills are a must

  • Up-to-date with latest trends and marketing best practices

  • Degree in marketing or a related field

  • Experience attending and exhibiting at trade shows

  • Experience building and maintaining websites. Experience with SquareSpace preferred. 

  • Social media marketing experience

  • Excellent organizational and time management skills

  • Self-starter with a track record of achieving targets

  • Ability to work independently and as part of a team

  • Knowledge of sustainable packaging and zero waste initiatives is a plus

  • Knowledge of university dining systems is a plus

  • Experience with fast-paced start-up environments

This position is hybrid with offices located at 2 Oliver Street in Boston. 2-3 days/week required in the office. If you are passionate about sustainability and have a proven track record in brand management, we want to hear from you. We offer a competitive salary and benefits package, as well as opportunities for growth and development within the company. Apply today to join our team and help make a difference in the world!

Please send your resume and cover letter to careers@usefull.us. Please address your cover letter to CRO, Rob Kutner.